Feb 9, 2010
FOR IMMEDIATE RELEASE
Contact Information:
James E. Muellenbach III, CEO Burger Planet
Phone: 123-123-1234
E-mail: bigboss@burgerplanet.com
BURGER PLANET LAUNCHES HEALTHY LIFESTYLE CAMPAIGN
Jayne Petersen and Burger Planet team up to promote healthy living
Jayne Petersen and Burger Planet team up to promote healthy living
Redmeat, Kan. – Burger Planet to launch a healthy eating campaign this May to help promote healthy lifestyles. Fitness expert Jayne Petersen will promote the campaign alongside Burger Planet. Along with Corny the Clown, Jayne Petersen will appear in advertisements and at franchise locations to further educate and encourage Burger Planet customers to live healthy-active lifestyles and to eat healthy meals, like the healthy-meal options found at Burger Planet.
Eating Healthy is highlighted as one of the most important factors to a healthy lifestyle in Jayne Petersen’s programs. Burger Planet illustrates this also through healthy menu items such as the option to order fruit instead of fries, or a white chicken breast wrapped in lettuce totaling 150 calories. These items, along with a whole new line of gourmet salads, will be showcased in the campaign as healthy eating choices. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Petersen.
Although Burger Planet does not plan on changing any of their classic favorites that customers love, they do want their customers using health programs such as Jayne Petersen’s to also be able to enjoy Burger Planet. "Jayne Petersen and Burger Planet share a commitment toward health,” said Burger Planet CEO James E. Muellenbach III.
Burger Planet has served 52 billion customers and counting since its foundation in 1934. Burger Planet also has thousands of franchises in every state and several countries. James E. Muellenbach I founded the first Burger Planet out of a small building in Indianapolis, Indiana.
Jayne Petersen, president of Looking Glass Inc., has helped countless women to lose weight and become more active. Among the women who have benefited from the health programs Jayne Petersen offers is Opal Whitcomb, star of Opal Speaks. Additionally, Petersen has authored a best-selling book, “Looking Good in a Leotard.”
The kick-off event will be May 12 at the Time Square Burger Planet franchise and will appear additionally in 12 other Burger Planet franchises and 7 shopping malls to help promote the campaign.
For information on the Burger Planet’s campaign with Jayne Petersen, contact Jesse Dredge, public relations specialist, jddredge@gmail.com.
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1 comments:
Ok to comment again... I thought that your draft was good but I would try to make it more concise. There are a few times you repeat the same idea/ phrase. Also in the lead I would focus a bit more on the healthy menu items. And dont forget to proof read! but you did good!
p.s. the orignal comment was more detailed and had another suggestion but I cant remember what it was...oh well.
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