The Twitter Puzzle

This article has crash course on Twitter and points on using Twitter for marketing and PR.

Article

The article explains how to use Twitter "correctly," and explain how Twitter is great for marketing and PR. But, I don't buy it all.

I don't find Twitter what it is hyped up to be. I know everyone has an account, but I know few who use it a lot. Maybe I am just lazy when it comes to social media, but it seems like such a chore to learn how to use it. Then I feel like I have to learn how to use it right to be accepted into the "Twitter group" of users.

For example, in the article it suggests not to use under scores in your username. This is a Twitter "social norms" no-no. What? Better not use an underscore or they might not let me hang out in the cool Twitter clique.

Yes, I think that it is a great reactive way to market and to access a target audience's views. You can get immediate feedback on what your company is doing. Not to mention the upkeep cost of a company's Twitter account compared to other advertising can't even compare. But, I don't think you can reach as many as they say you can. You can definitely reach the Twitter nuts, but not everyone because they don't follow all the "social norms."